Nova Banca Galeria
The Brief
Nova Banca Galeria is a local art gallery in Lisbon with a mission to sell and promote art from small artists, both in their physical and online stores. Their main goals are to:
- Enhance their website
- Improve their social media and create ad campaigns
- Optimize their organic search (SEO)
Strategy
I decided to create a user friendly website for both the local and international buyer, by implementing a language option button to separate English and Portugese for an easier navigation and professional look.
The second strategy was to create an ad theme campaign for valentines day by showcasing related products and include relevant hashtags, to increase the social media following aswell as sales.
The final strategy was to research and create a keyword list with the most relevant keywords, highest average monthly searches and lowest competitions to rank higher.
Implementation
- E-mail subscription with a discount code
-adding a language separation extension on the website
-Implemented relevant instagram hashtags
-Created a Valentines a ad campaign post on instagram, showcasing products.
-Categorize the art filters on the webbsite for easier navigation.
-A list of content ideas with storytelling.
-Changed the website keywords for SEO optimization
Tools used
Google analytics
Google adsense
Wix
Google Keyword planner
Portfolio
