I discovered my passion for social media in 2017 when I started managing the social media accounts of a small business. This experience sparked my interest in digital marketing, leading me to pursue a Bachelor's degree in Business and Marketing.

During my first year at university, an accident left me with eye injuries, forcing me to take an unexpected break to focus on recovery. A year later, I returned with renewed motivation, completed my degree, and landed a job at TikTok in Portugal.
 

Working at TikTok gave me invaluable insights into the industry, but my ambition pushed me further. I returned to Sweden to join a top marketing agency in Stockholm, where I deepened my expertise. However, my drive for new challenges led me to start my own consulting business. Now, I help brands navigate the ever-changing world of social media with hands-on strategies that drive real results.

Three fun facts about me:

• I speak five languages.

• My favorite hobbies are parkour, surfing, and climbing.

• I have traveled to over 15 countries.