YouTuber
TikTok
Influencer
Oliver Nordin is a famous international influencer, known for his athletic stunts and entertaining content. His goal was to grow his following on TikTok and increase his views on his YouTube channel.
The Brief
The Strategy
Youtube:
The content needs to keep the viewers attention under every sequence to increase the duration time and increase views. The thumbnail needs to have clickable title and pictures that awaken curiosity.
TikTok:
Adjusting content to match trends and taking longer Youtube videos and split into smaller parts to publish on TikTok. Also having a "trial and error approach" with videos that immediatly grabs the viewers attention and evoke emotions.
- Created a paid ad to promote the upcoming movie "Uncharted"
- Wrote a content list with the most trending types of content.
-Produced a content strategy scheduele with 15 videos to post for 30 days.
- Analysed and improved thumbnails to increase click-through rate from 7% to 17%.
Implementation &
Results
