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E-day - Södertörn University
The Brief
E-day is an annual student fair and a meet up for future employers and employees. The main goal is to get more business students to participate.
Strategy
It is common from previous years to stand physically at a monter and wait for students to walk by and approach them, giving information regarding the upcoming fair. I wanted to tweak this strategy by producing a video and place it on a big screen above to get the students attention.
Results
Number of visitors
increased by 43%
from previous year,
The video became a big sucess and made students stop and approach out of curiosity asking questions and receive information regarding the student fair.
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